From a professional perspective, this is a piece of branding genius. Dry Bar is a salon that does nothing but blowouts. They picked one thing to be great at, maintained their focus and can now command an independent market segment that didn't exist before. Genius. They have a menu of 5 different blowouts, each priced at $35. From a consumer perspective, that's less than a manicure and pedicure, which is totally doable... and in a unique, fun, hip environment.
Next time I need to relax, this is where I'm going.
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