The inspiration for our name came from a trip to a rain forest where we saw dart frogs in their natural habitat. Seeing the dart frogs in person, we noticed how REALLY tiny and yet REALLY visible they were because of their vivid coloring.
The visual appeal of these colorful little frogs against the lush greens of the rain forest made a lasting impression. The frogs on display came in all colors, from yellow to purple, blue, black, orange and numerous others - everything except white.
A commet was made "Hey, the name of the business could be 'white frog'" and was shortly followed by a giddy epiphany, "and the tagline could be leap!" At that moment Whitefrog was created.
And that's how we chose the name Whitefrog.