Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Thursday, January 13, 2011
Battle On!
Does this photo fascinate you as much as it does me? Pictures being worth a thousand words and all...
Thursday, April 22, 2010
Wednesday, April 7, 2010
Sam's and Sourdough in San Francisco
...try and say that five times fast.
Yesterday I was in San Francisco for work, meeting with one of the members of our pilot group for The Black Boxes.
We had a great meeting and got a lot of good work done. And then for lunch, our client took us to one of the oldest restaurant's in San Francisco called Sam's. This place has been open since 1867. That's a long time. That sourdough starter has been around for over a century... Think about that.
I had forgotten how much I like San Francisco. Or maybe I just like it more now after living in NYC.
Yesterday I was in San Francisco for work, meeting with one of the members of our pilot group for The Black Boxes.
We had a great meeting and got a lot of good work done. And then for lunch, our client took us to one of the oldest restaurant's in San Francisco called Sam's. This place has been open since 1867. That's a long time. That sourdough starter has been around for over a century... Think about that.
I had forgotten how much I like San Francisco. Or maybe I just like it more now after living in NYC.
Monday, March 29, 2010
Tuesday, March 9, 2010
Monday, February 15, 2010
5 Standards of Remarkability
I've been posting a lot lately to the Frog Blog.
Including my recent favorite on the Standards of Remarkability.
Be Remarkable & Enjoy!
Including my recent favorite on the Standards of Remarkability.
Be Remarkable & Enjoy!
Sad but practical
As a person, this makes me sad.
As a branding professional, I'm totally geeking out on the coolness of this business card.
As a branding professional, I'm totally geeking out on the coolness of this business card.
Monday, February 8, 2010
Why "Whitefrog?"
The inspiration for our name came from a trip to a rain forest where we saw dart frogs in their natural habitat. Seeing the dart frogs in person, we noticed how REALLY tiny and yet REALLY visible they were because of their vivid coloring.
The visual appeal of these colorful little frogs against the lush greens of the rain forest made a lasting impression. The frogs on display came in all colors, from yellow to purple, blue, black, orange and numerous others - everything except white.
A commet was made "Hey, the name of the business could be 'white frog'" and was shortly followed by a giddy epiphany, "and the tagline could be leap!" At that moment Whitefrog was created.
And that's how we chose the name Whitefrog.
The visual appeal of these colorful little frogs against the lush greens of the rain forest made a lasting impression. The frogs on display came in all colors, from yellow to purple, blue, black, orange and numerous others - everything except white.
A commet was made "Hey, the name of the business could be 'white frog'" and was shortly followed by a giddy epiphany, "and the tagline could be leap!" At that moment Whitefrog was created.
And that's how we chose the name Whitefrog.
Wednesday, January 20, 2010
Tuesday, January 5, 2010
Countdown to The Black Box...
The Black Box is the comprehensive business identity process that I designed for Whitefrog.
We are currently in the middle of our pilot group and things are going very well.
The countdown to full launch is here.
*Be remarkable.
We are currently in the middle of our pilot group and things are going very well.
The countdown to full launch is here.
*Be remarkable.
Thursday, December 17, 2009
Tuesday, December 15, 2009
The Summit Group
I've had a crush on this company for a long time.
Back when I was finishing grad school and trying to figure out what do next, I went on a Googling escapade to find companies that did what I wanted to do in cities that I wanted to live in.
I looked in San Francisco, Houston, Atlanta, Denver, Boston, and Salt Lake City. I looked for companies that did branding and marketing consulting. When I googled "Branding" and "Salt Lake City" and discovered The Summit Group, it was like a transcendent experience.
I love everything about their company. I think they do high quality work. I think they have personality. I love their office space, their logo, their website. I love the idea that their work revolves around telling stories. They just GET it. And there are so few people who do...
Of course, I never applied to The Summit Group. Instead I ended up moving to New York City without and job and working for Time Warner.
Life never quite takes you where you expect to go. And now I'm running my own show at Whitefrog, which is a dream come true.
But if for any reason I find myself a free-agent living within 100 miles of downtown SLC, I will show up on The Summit Group's doorstep in my cutest outfit with a plate of oatmeal butterscotch cookies and beg for a job.
Back when I was finishing grad school and trying to figure out what do next, I went on a Googling escapade to find companies that did what I wanted to do in cities that I wanted to live in.
I looked in San Francisco, Houston, Atlanta, Denver, Boston, and Salt Lake City. I looked for companies that did branding and marketing consulting. When I googled "Branding" and "Salt Lake City" and discovered The Summit Group, it was like a transcendent experience.
I love everything about their company. I think they do high quality work. I think they have personality. I love their office space, their logo, their website. I love the idea that their work revolves around telling stories. They just GET it. And there are so few people who do...
Of course, I never applied to The Summit Group. Instead I ended up moving to New York City without and job and working for Time Warner.
Life never quite takes you where you expect to go. And now I'm running my own show at Whitefrog, which is a dream come true.
But if for any reason I find myself a free-agent living within 100 miles of downtown SLC, I will show up on The Summit Group's doorstep in my cutest outfit with a plate of oatmeal butterscotch cookies and beg for a job.
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