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Showing posts with label Whitefrog. Show all posts
Showing posts with label Whitefrog. Show all posts
Thursday, April 22, 2010
Friday, April 9, 2010
Whitefrog Art Competition!
Last night we hosted the first annual Whitefrog Art Competition to celebrate the opening of our new conference room and to create artwork for the new office lounge!
The team at work...
IKF...
Paul, Matt, Jordan, IKF and Vicki...
Jordan, Vicki, Marcus...
Steph's oil paint...
Jess's pop art...
Mr. Leeds...
The frog...
Kim and Steph...
The final gallery...
1st place...
2nd place...
3rd place...
More photos can also be seen on the Frog Blog.
The team at work...
IKF...
Paul, Matt, Jordan, IKF and Vicki...
Jordan, Vicki, Marcus...
Steph's oil paint...
Jess's pop art...
Mr. Leeds...
The frog...
Kim and Steph...
The final gallery...
1st place...
2nd place...
3rd place...
More photos can also be seen on the Frog Blog.
Wednesday, April 7, 2010
Sam's and Sourdough in San Francisco
...try and say that five times fast.
Yesterday I was in San Francisco for work, meeting with one of the members of our pilot group for The Black Boxes.
We had a great meeting and got a lot of good work done. And then for lunch, our client took us to one of the oldest restaurant's in San Francisco called Sam's. This place has been open since 1867. That's a long time. That sourdough starter has been around for over a century... Think about that.
I had forgotten how much I like San Francisco. Or maybe I just like it more now after living in NYC.
Yesterday I was in San Francisco for work, meeting with one of the members of our pilot group for The Black Boxes.
We had a great meeting and got a lot of good work done. And then for lunch, our client took us to one of the oldest restaurant's in San Francisco called Sam's. This place has been open since 1867. That's a long time. That sourdough starter has been around for over a century... Think about that.
I had forgotten how much I like San Francisco. Or maybe I just like it more now after living in NYC.
Monday, February 15, 2010
5 Standards of Remarkability
I've been posting a lot lately to the Frog Blog.
Including my recent favorite on the Standards of Remarkability.
Be Remarkable & Enjoy!
Including my recent favorite on the Standards of Remarkability.
Be Remarkable & Enjoy!
Wednesday, February 10, 2010
The Office Fridge on Shopping Day
Starbucks Mocha Frappacino, Starbucks Vanilla Frappacino, RedBull Large, RedBull Small, Coke Zero, Coke Zero Cherry, Cherry Coke, Diet Coke with Lime and Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper. This beautiful display was brought to us by Jessica and the good folks at Smart and Final.
Brought to you by Whitefrog.
Brought to you by Whitefrog.
Monday, February 8, 2010
Why "Whitefrog?"
The inspiration for our name came from a trip to a rain forest where we saw dart frogs in their natural habitat. Seeing the dart frogs in person, we noticed how REALLY tiny and yet REALLY visible they were because of their vivid coloring.
The visual appeal of these colorful little frogs against the lush greens of the rain forest made a lasting impression. The frogs on display came in all colors, from yellow to purple, blue, black, orange and numerous others - everything except white.
A commet was made "Hey, the name of the business could be 'white frog'" and was shortly followed by a giddy epiphany, "and the tagline could be leap!" At that moment Whitefrog was created.
And that's how we chose the name Whitefrog.
The visual appeal of these colorful little frogs against the lush greens of the rain forest made a lasting impression. The frogs on display came in all colors, from yellow to purple, blue, black, orange and numerous others - everything except white.
A commet was made "Hey, the name of the business could be 'white frog'" and was shortly followed by a giddy epiphany, "and the tagline could be leap!" At that moment Whitefrog was created.
And that's how we chose the name Whitefrog.
Wednesday, January 20, 2010
Tuesday, January 5, 2010
Countdown to The Black Box...
The Black Box is the comprehensive business identity process that I designed for Whitefrog.
We are currently in the middle of our pilot group and things are going very well.
The countdown to full launch is here.
*Be remarkable.
We are currently in the middle of our pilot group and things are going very well.
The countdown to full launch is here.
*Be remarkable.
Tuesday, December 15, 2009
The Summit Group
I've had a crush on this company for a long time.
Back when I was finishing grad school and trying to figure out what do next, I went on a Googling escapade to find companies that did what I wanted to do in cities that I wanted to live in.
I looked in San Francisco, Houston, Atlanta, Denver, Boston, and Salt Lake City. I looked for companies that did branding and marketing consulting. When I googled "Branding" and "Salt Lake City" and discovered The Summit Group, it was like a transcendent experience.
I love everything about their company. I think they do high quality work. I think they have personality. I love their office space, their logo, their website. I love the idea that their work revolves around telling stories. They just GET it. And there are so few people who do...
Of course, I never applied to The Summit Group. Instead I ended up moving to New York City without and job and working for Time Warner.
Life never quite takes you where you expect to go. And now I'm running my own show at Whitefrog, which is a dream come true.
But if for any reason I find myself a free-agent living within 100 miles of downtown SLC, I will show up on The Summit Group's doorstep in my cutest outfit with a plate of oatmeal butterscotch cookies and beg for a job.
Back when I was finishing grad school and trying to figure out what do next, I went on a Googling escapade to find companies that did what I wanted to do in cities that I wanted to live in.
I looked in San Francisco, Houston, Atlanta, Denver, Boston, and Salt Lake City. I looked for companies that did branding and marketing consulting. When I googled "Branding" and "Salt Lake City" and discovered The Summit Group, it was like a transcendent experience.
I love everything about their company. I think they do high quality work. I think they have personality. I love their office space, their logo, their website. I love the idea that their work revolves around telling stories. They just GET it. And there are so few people who do...
Of course, I never applied to The Summit Group. Instead I ended up moving to New York City without and job and working for Time Warner.
Life never quite takes you where you expect to go. And now I'm running my own show at Whitefrog, which is a dream come true.
But if for any reason I find myself a free-agent living within 100 miles of downtown SLC, I will show up on The Summit Group's doorstep in my cutest outfit with a plate of oatmeal butterscotch cookies and beg for a job.
Monday, November 9, 2009
Hard Hearted
This Saturday was the local Red Dirt Art Festival, (website and promotional materials by Whitefrog) which highlights local artists. I found a photographer that I love named John Lapi.
Matt and I both really liked Anthony Hansen's work so, Matt picked up one for the office.
Its not this one exactly, but it's similar...
His stuff is made out of reclaimed metal that he welds together. It's edgy, urban, artsy, original, fun.
Matt and I both really liked Anthony Hansen's work so, Matt picked up one for the office.
Its not this one exactly, but it's similar...
His stuff is made out of reclaimed metal that he welds together. It's edgy, urban, artsy, original, fun.
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