Hipster Soup

Apparently, Campbell's wasn't selling well with the 18-30 demographic, so they did some market research and are now launching a line of hipster soups. Seriously. To coincide with this new soup launch and to commemorate the 50th anniversary of Andy Warhol's 32 soup cans, they will also be releasing tomato soup cans in Warhol-inspired labels. I might have to get me some pop-art tomato soup this fall.

Articles available on:

Relevant Magazine
Gothamist
Gawker
Entertainment Weekly
Grub Street